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Coffee retailer improves distribution with direct store delivery

Peet's Coffee and Tea Company has grown rapidly, having 250+ coffee bars, bottled cold-brewed coffee sold in retail stores, packaged products sold in 17,000 grocery outlets, and a distribution network spanning 700 routes. To help manage distribution, Peet's Coffee went with Körber's DSD, the leading software for delivery route management and distribution networks. Two decades later, Peet's has done several device and software upgrades to keep up with the evolving industry. Körber has been able to scale with Peet's growing needs.

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